Mid Valley Exhibition Centre (MVEC) began in mid 2001 is proved to be a popular venue for consumer fairs, exhibitions, seminars, concert and etc. MVEC Johor Bahru is strategically located within one of Malaysia’s most popular shopping mall – Mid Valley Megamall. In April 2019, the management of Mid Valley Megamall expanded the shopping mall business into southern region of the Peninsular, Johor Bahru with the similar successful business concept in Kuala Lumpur.

The brand new shopping mall known as “The Mall, Mid Valley Southkey” nestled within Johor’s iconic Iskandar Malaysia – Southkey, a city with preeminent commercial and vibrant shopping district. The mall’s close proximity to Senai International Airport only takes mere 30 minutes driving distance while commuting to the location is also made convenient with the easy accessibility via 3 major highways, mainly the Eastern Dispersal Link (EDL), Tebrau Highway and Pasir Gudang Highway. With that, MVEC is poised to become the ideal venue for exhibitions and conventions in the southern region, as well to captured the Singapore market in near future.

MVEC strategically located at the Third Floor, South Court in The Mall, Mid Valley Southkey. The centre is intentionally positioned to provide maximum convenience and comfort to every shopper and visitor. Sprawling close to 47,000 sq feet of unobstructed space, this brand new centre is divided into 2 halls with each individual hall being well supported by its own show management office, washroom, industrial wash area and public announcement system. In terms of capacity, both halls can accommodate up to a total of 200 booths which are further supplemented by the Atrium area to hold another 16 booths. In addition, 2 cosy functions rooms are available serve as secretariat room, VIP holding area, press conferences, seminars / workshops and et cetera. The dual entrance also offers access to 2 respective areas – with one leading into Atrium while the other directly to Hall 1. This design facilitates traffic flow and fuss free experience to both organizers and visitor on site.